ShiftPixy Announces Partnership with Allied Sports
– Teaming with agency to promote ShiftPixy Labs’ Digital Food Brands –
MIAMI--(BUSINESS WIRE)-- ShiftPixy, Inc. (NASDAQ: PIXY), a Florida-based national staffing enterprise that is facilitating employment in the rapidly growing Gig Economy with a revolutionary technology platform, today announced it has selected Allied Sports as its agency of record for influencer marketing and brand partnerships aimed at promoting the new Digital Food Brands of ShiftPixy Labs.
To learn more about ShiftPixy Labs, visit labs.shiftpixy.com.
“As ShiftPixy Labs supercharges the digital dining experience, we are looking for strategic partners to help us grow awareness and affinity for our portfolio of online-only restaurants,” said Scott Absher, Co-Founder and CEO of ShiftPixy. “The team at Allied Sports brings an impressive track record of identifying and executing successful partnership marketing campaigns which will be instrumental in driving engagement for our tech-first food brands.”
Allied Sports is a full-service agency leading modern marketers in the shift from Sponsor to Storyteller™. The agency was launched in 2019 by a leadership team that brings decades of experience helping create, negotiate, and activate some of the most innovative partnerships in sports, entertainment, and lifestyle marketing.
“We are excited to leverage our deep industry relationships and expertise across sports and entertainment as ShiftPixy Labs' portfolio of brands take a bite out of the metaverse,” said Caitlin Gonzalez, Senior Vice President of Marketing Solutions at Allied Sports. “By aligning with fan favorite properties and content creators, ShiftPixy Labs can meet their target audiences where they are and deliver an innovative digital dining experience.”
ShiftPixy is a disruptive human capital services enterprise, revolutionizing employment in the Gig Economy by delivering a next-gen platform for workforce management that helps businesses with shift-based employees navigate regulatory mandates, minimize administrative burdens and better connect with a ready-for-hire workforce. With expertise rooted in management’s more than 25 years of workers’ compensation and compliance programs experience, ShiftPixy adds a needed layer for addressing compliance and continued demands for equitable employment practices in the growing Gig Economy.
ABOUT ALLIED SPORTS
Allied Sports launched in 2019 by bringing together award-winning leaders who have built and managed some of the largest sports marketing agencies in the world over the last two decades. Today, we are allies together in a nimble agency whose mission is to help modern marketers accelerate the shift from Sponsor to Storyteller™ – leveraging the promise of sports sponsorship to tell a story their audiences cannot ignore. To learn more, visit www.alliedsports.com or follow @AlliedSports on LinkedIn.
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Source: ShiftPixy, Inc.
Released March 7, 2023